Turkish fashion brand Jimmy Key expands with global store network

Jimmy Key, a leading brand in the Turkish fashion industry, continues its investments abroad in line with its globalization vision. With the opening of new stores in Azerbaijan and Egypt in July, the brand's number of physical stores abroad reached 16. Today, Jimmy Key operates in 24 countries, bringing Turkish fashion to the world.

Focusing on sustainable growth in fashion retail , Jimmy Key is attracting attention with its strides both in Turkey and abroad. With its newly opened stores, the brand has strengthened its global presence and continues to represent Turkish fashion internationally with its unique designs and lifestyle-focused approach.

The 5th store in Azerbaijan opened in Baku 28 Mall

Jimmy Key's fifth store in Azerbaijan opened in 28 Mall , one of Baku's major shopping centers , on July 12, 2025. With its modern design and rich collections, the new store offers regional customers a strong fashion approach originating in Turkey.

The third store in Egypt opened in Mall of Egypt

Jimmy Key's third store in Egypt, located in the Mall of Egypt, one of Cairo's leading shopping malls, opened on July 24, 2025. With this opening, the brand strengthens its presence in North Africa and brings Turkish fashion to a wider geography.

Global footprint reaches 24 countries

Jimmy Key , which has 72 stores across Turkey and 16 stores abroad, now operates a total of 88 stores. Reaching fashion enthusiasts in 24 countries through online sales channels and international partnerships, Jimmy Key is expanding its global presence as a Turkish fashion brand.

Elvan Ünlütürk: We are bringing Turkish fashion to the world

Jimmy Key Board Chair Elvan Ünlütürk commented on the global growth process:

"As Jimmy Key, we are moving forward with the mission of bringing Turkish fashion to the world. With our sustainable and selective growth approach, we are designing each store as an experience center that reflects the spirit and lifestyle of our brand. Our new openings in Egypt and Azerbaijan demonstrate our assertiveness in the global market as a Turkey-based fashion brand. The world is no longer the old world. We, too, must learn to adapt to the circumstances. This year will be challenging, but it can also be a year of opportunity. Without losing our optimism, we will continue to grow through hard work, production, and innovation," he concluded.

About Jimmy Key: Founded in Izmir in 1997, Jimmy Key reaches fashion enthusiasts in 24 countries through its 72 domestic and 16 international stores, its jimmykey.com e-commerce website, and online marketplaces. Catering to an urban and modern lifestyle, Jimmy Key stands out with its stylish and comfortable collections, offering customers the latest fashion trends through monthly updated themes.

Jimmy Key creatively adapts current trends to its brand identity and creates high-quality collections. With its in-house production capacity, Jimmy Key introduces a new theme each month, bringing innovation to its customers. The brand, which places sustainability at the core of its business processes as part of its "Key for Life" program, distinguishes itself with its environmentally friendly, water- and energy-efficient production processes.

Offering a timeless style with natural fabrics, comfortable cuts, and unique color palettes, Jimmy Key focuses on meaning and values as much as aesthetics, offering its customers the opportunity to take steps together for a better future.