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Showing 13–19 of 19 papers
PAPER
Marketing & Economics

Mass Customisation and the real time corporation in the Clothing Industry

Konstantine Agrafiotes and Terrence D Bond · Nov 2002

The fragmentation of demand, which brought about the demise of Mass Production in conjunction with the move to quality markets and the technological advances, unthinkable even a few years ago, will transform our industry in a profound manne...

PAPER
Marketing & Economics

Niche Market Opportunities in Global Textile Markets

rin L. Dodd ,Nancy L. Cassill, Ph.D. and William Oxenham, Ph.D. · Nov 2002

The international textile industry faces a considerable challenge is 2005. There many uncertainties surrounding the global textile market, in addition to the fact that in 2005, quotas will be eliminated, resulting in free trade flows. Globa...

PAPER
Marketing & Economics

Development of Egyptian cotton mark to become quality mark

Prof Dr. Adel Abdel Halim · Nov 2002

A trade mark for the Egyptian cotton has been chosen and registered internationally and in Egypt. As such, this Egyptian cotton mark is merely a symbol of slogan , but this would not be enough to fulfill the goal behind using this trademark...

PAPER
Marketing & Economics

Globalization and its Effect on Textile and Related Studies in the UK

Helen D Rowe · Nov 2002

It is no secret that textile manufacturing in the UK went into steep decline in the latter part of the 20th century. As a consequence many jobs and associated skills were lost. Not long ago buoyant companies would encourage young staff to u...

PAPER
Marketing & Economics

Managing the Customer Driven Supply Chain in High Fashion

Mr. Tommi Pohjakallio UAB Lanaseta Knitting Baltic, Lithuania · Jan 2000

The speech is built around a case study, describing how a manufacturing company wanted to position itself as a key supplier in the high fashion sector. The speech covers the main topics that the management had to consider while lining up th...

PAPER
Marketing & Economics

Export Promotion of Nations – The Base of Global Connection of Countries’ Sector Development: New Marketing Tools and Practices in Export Promotion of Nations

Henrik Kuffner Kuffner Textile Company, Germany · Jan 2000

In the current transformation of the textile industry into globalization, the success of a single company is more and more related and depending on the general standing of the complete nation and its general reputation and standard of the i...

PAPER
Marketing & Economics

Invigorating a Brand by Blasphemy

Gaynor Lea-Greenwood Manchester Metropolitan University, UK · Jan 2000

In the plethora of similar stores and environments , selling similar merchandise at similar prices to similar customers, it is not simple for a retailer to stand out. Indeed the similarities of the four Ps in terms of product, price, place...