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Marketing & Economics
Managing the Customer Driven Supply Chain in High Fashion
The speech is built around a case study, describing how a manufacturing company wanted to position itself as a key supplier in the high fashion sector. The speech covers the main topics that the management had to consider while lining up th...
PAPER
Marketing & Economics
Export Promotion of Nations – The Base of Global Connection of Countries’ Sector Development: New Marketing Tools and Practices in Export Promotion of Nations
In the current transformation of the textile industry into globalization, the success of a single company is more and more related and depending on the general standing of the complete nation and its general reputation and standard of the i...
PAPER
Marketing & Economics
Invigorating a Brand by Blasphemy
In the plethora of similar stores and environments , selling similar merchandise at similar prices to similar customers, it is not simple for a retailer to stand out. Indeed the similarities of the four Ps in terms of product, price, place...