Egyptian cotton the focus of e-commerce re-brand

Textiles manufacturer, Cotton Egypt Association (CEA), has unveiled a new brand identity at this week’s Heimtextil trade show, in an effort to convey the quality of its Egyptian cotton to prospective clients. Partnering with UK-based brand specialist, Salesworxs, CEA’s new platform will aim to drive customer-awareness of its product and subsequently, demand.

Source: tevonews.com