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SWEDEN: H&M sales climb during March.

Swedish fashion retailer H&M saw its sales climb 2% during March 2011, compared to the same period last year when strong growth was seen on the back of the Easter holidays.

The company's same-store sales - comprising the stores and the internet and catalogue sales countries that have been in operation for at least a financial year - decreased by 5%.

Karl-Johan Persson, managing director of H&M, said: "Sales development in March 2011 should be seen in the light of a very strong sales increase in the corresponding month last year which among other things was affected by a positive Easter effect."

H&M said its total number of stores amounted to 2,238 on 31 March 2011 versus 2,018 on 31 March 2010.

Source: www.just-style.com

From the Egytex news archive, first published on 21 April 2011. Figures and names are as reported at the time.

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