H&M to Open in Cairo - Egypt

H & M, Hennes & Mauritz, the international fashion retailer, will soon be available to eager followers of fashion in Cairo, Egypt. The store will open on June 5th 2008 in Cairo’s exclusive Stars Center mall in the new Citystars development. The fashion retailer will showcase its newest collections including the spring/summer collection. The collection is inspired by new production possibilities and materials that allow for a better function, comfort and fit. These developments have motivated the design team at H&M to create a spring collection of classic favorites, updated and refined with new materials and cuts, and with clothes and accessories enthused by the Orient, Asia and Africa.

The collection is also inspired by a mix of Oriental, Asian and African designs to create a modern ethnic look. 1920’s oriental patterns and embellished shirts, tunics and dresses worn with harem pants or linen and khaki separates complete the look and combines fashion history and global street style from all over the world in a single trend.

Also available will be H&M’s organic collection which utilizes more than 1,500 tons of cotton and features colors and designs inspired by the 60’s and 70’s. Founded in 1947, there are over 1,500 H&M stores in 28 countries, is synonymous around the world with affordable, up to date and high quality fashion. The company’s collections are created by more than 100 in-house designers.

Source: Menareport.com