Moroccan Textile Industry Must Adapt to Post-Pandemic World

According to the Moroccan Association of the Textile and Clothing Industry (AMITH), the current health crisis has exacerbated the dire state of the Moroccan textile industry and drawn attention to its vulnerability, compared to other foreign competitors.

With challenges piling up as Morocco slowly moves to the post-pandemic, new normal, AMITH has drawn up a roadmap for developing the Moroccan textile sector. The group is basing its roadmap on four main factors: adaptation to the needs of the customers, innovation and creativity, sustainability, and the technical development of manufacturing capabilities.

Speaking to local media, Fatima Zahra Alaoui, Director General of AMITH, explained that “the sector must strengthen its level of adaptation to customer requirements, its anticipation capacities, as well as the quality of its logistics services.”

For Alaoui, such a shift will allow the Moroccan textile industry to adapt to the global sourcing map in a post-pandemic world. According to AMITH, many foreign contractors are turning to local suppliers. With countries and contractors visibly wishing to reduce their reliance on Asian countries, AMITH believes the post-pandemic reality could present a great opportunity for the Moroccan textile industry.

Innovation, creativity, and digitalization will be integral for developing Morocco’s textile market. Alaoui conceded, however, that taking advantage of the coming opportunities will require “an integrated Made In Morocco offer with excellent value for money.”