Tesco Agrees Cherokee Fashion Deal

British supermarket giant Tesco on Friday revealed it had signed an exclusive supply deal with hit US fashion label Cherokee.

The deal follows the success of its main rivals Sainsbury and Asda, which have sold clothing by Jeff Banks and George Davies, respectively.

Designed specifically for the UK market, the Cherokee casual clothing collections will go on sale this autumn and includes fashions and footwear for adults, children as well as babies.