Tunisia needs to become better acquainted with British textile market
The Tunisian textile and clothing industrialists have a full chance to get a "considerable" share of the British market, said Mrs. Jayne Swallow, a British expert in the textile-clothing field. To this end, they are called upon to boost their presence in the professional shows specialised in the textile clothing…
Egytex News Desk
Egytex
The seminar, held as part of preparations for the textile-clothing professional contact days in the United Kingdom, due on March 10-12, 2009, aims at promoting the Tunisian potentialities to export to the British market. In her intervention, the British expert exhorted the Tunisian exporters to work out a strategy of "conquest" of the British market (analysis of the consumer behaviour and competitiveness, price study policy, etc.) all the more so that the market imports 90% of its needs in textile products.
Tunisia should highlight its comparative advantages in this sector and opt for a policy of direct marketing with the British operators "meet the buyer," she recommended. Great Britain is Tunisia's seventh customer: it imports 3% of the Tunisian textile-clothing exports.
The share of these exports out of Tunisia's total exports to the UK dropped during the last years, from 53.1% in 2005 to 15.5% in 2008. As regards imports, the evolution of the share of the United Kingdom, Tunisia's 8th supplier, remains relatively steady.
This share was estimated at 1.7% in 2008, while it had been of about 2.2% in 2005.
From the Egytex news archive, first published on 11 February 2009. Figures and names are as reported at the time.
